Each August, the entire pet business lands in Las Vegas. 1000’s of manufacturers, consumers, and pet professionals fly in from all over the world for 3 days that quietly set the tone for what reveals up in pet retailer aisles and on-line for the following 12 months. That present is SuperZoo, and this 12 months, we’re going.
SuperZoo 2026 runs August 12-14 on the Mandalay Bay Conference Heart, with schooling periods kicking off a day earlier on August 11. The occasion is offered by the World Pet Affiliation (WPA). A fast however honest shoutout to Julie Franks and her workforce at MDG, the full-service advertising and marketing company representing each SuperZoo and the World Pet Affiliation. MDG is an enormous a part of what retains this present operating as easily because it does, and we respect the connection.
What Is SuperZoo?
SuperZoo is knowledgeable commerce present. It’s not open to the general public. Retailers, groomers, veterinarians, pet media, and business of us from 84 nations present up yearly to stroll greater than 350,000 sq. ft of present ground, meet with 1,100+ exhibitors, and see over 1,100 new merchandise launch in a single weekend. The present has been operating for 75+ years, making it one of many oldest and most established pet commerce occasions in North America.
We go so that you don’t should. Then we come again and let you know what’s price being attentive to.
What We’re There to Discover
This isn’t a sightseeing journey. We’re on the ground to seek out particular issues: meals and deal with formulation which have actual dietary substance behind them, not simply good packaging. Gear that solves an issue pet homeowners really cope with. Well being and wellness merchandise backed by greater than a advertising and marketing declare. And the small, rising manufacturers that haven’t hit mainstream cabinets but however most likely will inside a 12 months.
A couple of classes we’ll be diving into:
New meals formulation launching in 2026 (particularly in uncooked, freeze-dried, and recent meals classes)
Enrichment and psychological stimulation merchandise for canine and cats, a fast-growing space with a whole lot of actual innovation proper now
Purposeful treats and dietary supplements (joint, intestine, calming, and immune-focused)
Sensible tech and wearables: GPS trackers, well being displays, automated feeders
New Product Showcase winners throughout Canine, Cat, Sensible Tech/AI, and Sustainability classes
The present ground is split into devoted zones. Pure & Well being, Rising Manufacturers, Specialty & Life-style, Groomer’s Market, Sensible Tech/AI, Stay Animals, Worldwide Pavilion, and the New Product Showcase. The Rising Manufacturers part is price additional time yearly. That’s the place the smaller firms dwell, and a number of the most fascinating finds from previous reveals got here straight out of that part of the ground.
What Previous Exhibits Have Delivered
SuperZoo has a monitor file. Yr after 12 months, the present surfaces merchandise that turn out to be real staples, issues pet homeowners find yourself counting on lengthy after the sales space lights go down.
At SuperZoo 2025, the Canine class New Product Showcase winner was the LickiMat CrateMate from Progressive Pet Merchandise, a crate-mounted lick mat designed to offer canine a relaxing, enriching exercise inside their crate. Easy thought, clear execution, addresses an actual behavioral want. The runner-up within the Canine class was Adored Beast Apothecary’s Pawsitive Immunity system, a colostrum different that received severe consideration from retailers for its ingredient transparency.
The cat facet had its moments too. A Loofah & Silvervine cat toy took first place within the Cat class. Price figuring out: silvervine works on cats who don’t reply to catnip. Roughly 30% of cats don’t react to conventional catnip in any respect, so this isn’t only a novelty. The AnyWhere Cat Groomer from PetPals Group positioned second, and it was simple to see why retailers have been .
Then there was the Judges’ Alternative Award: ChefPaw, a pet meals maker that lets homeowners cook dinner customized vet-formulated meals at house. It sounds area of interest till you notice there’s a complete phase of homeowners who’ve been ready for one thing precisely like that. It walked away with probably the most talked-about award of the evening.
That’s the factor about SuperZoo. You go in anticipating to see largely acquainted manufacturers with minor updates. Then one thing stops you chilly.
Canine and Cat Manufacturers We’re Holding an Eye On
Right here’s our present watch record for SuperZoo 2026, a mixture of established names exhibiting up with new merchandise and smaller manufacturers which have been constructing quietly. Canine-focused manufacturers first, then cat.
🐶 Canine Manufacturers to Watch
Diet & Treats
Stella & Chewy’s: Freeze-dried uncooked recipes, persistently robust within the useful vitamin area with new protein choices anticipated
The Trustworthy Kitchen: Entire-food, human-grade dehydrated pet food; a model that quietly retains elevating its personal bar
Open Farm: Ethically sourced, totally traceable substances; their provide chain transparency is genuinely uncommon at scale
Adored Beast Apothecary: Holistic dietary supplements with a 2025 NPS runner-up already on their file; curious what they’re bringing this 12 months
Bocce’s Bakery: Tender, single-ingredient treats with a clear label mannequin that’s pushed a robust loyal following
Zesty Paws: Purposeful chews within the complement area: joint, pores and skin, calming, and immune help
Merrick Pet Care: Grain-free moist and dry formulation with robust palatability throughout protein sources
Primal Pet Meals: Uncooked frozen and freeze-dried; a uncooked food plan standard-bearer for unbiased specialty retailers
Canidae: Sustainably sourced premium and worth traces with a constant present presence
Pure Stability: Restricted ingredient formulation for canine with meals sensitivities
Enrichment, Gear & Toys
KONG: The rubber enrichment traditional, at all times exhibiting up with one thing new within the puzzle and calming area
Ruffwear: Out of doors journey gear constructed for canine that really hike, run, and journey
West Paw: Eco-friendly, made-in-Montana canine toys with a design workforce that takes sturdiness critically
Benebone: Lengthy-lasting chews made within the USA with actual taste substances baked straight in
Outward Hound: Puzzle feeders, life jackets, and interactive toys; one of many strongest manufacturers in enrichment
LickiMat (Progressive Pet Merchandise): 2025 NPS Canine class winner, now increasing its crate and journey product line
Planet Canine: Sturdy USA-made toys with a lifetime assure they really honor
PetSafe: Containment, coaching, automated feeders, and Drinkwell fountains for each canine and cats
🐱 Cat Manufacturers to Watch
Diet
Tiki Cat: Excessive-protein, low-carb moist meals constructed round precise fish and poultry; a go-to model in specialty pet retail
Weruva: Human-grade substances with a worldwide recipe line that makes use of proteins most manufacturers gained’t contact
The Trustworthy Kitchen: Their cat meals line flies underneath the radar in comparison with their canine merchandise; it’s genuinely price a better look
Open Farm: Similar traceable sourcing as their canine line, utilized to cat formulation
Royal Canin: Breed- and health-condition-specific formulation; broadly really helpful by vets for a cause
Nulo: Excessive-meat, grain-free with a deal with low glycemic substances; stable for cats with weight administration wants
Litter & Dwelling
World’s Greatest Cat Litter: Corn-based, flushable, minimal mud; a perennial favourite in multi-cat households
Dr. Elsey’s: Extremely-clumping clay with a faithful following amongst cat homeowners who’ve tried every thing else
Cat’s Pleasure: Light-weight system with a built-in charitable giving mannequin
Enrichment, Calming & Tech
Catit: Water fountains, the Senses 2.0 enrichment line, and puzzle feeders that cats really have interaction with
PetFusion: Premium scratch loungers and beds designed to not seem like they belong in a pet retailer
Jackson Galaxy (Galaxy Cat): Enrichment merchandise grounded in precise cat habits science
Feliway (CEVA): Pheromone calming diffusers with the deepest scientific analysis base within the class
SmartCat (Pioneer Pet): Vertical scratchers constructed round how cats really scratch
Certain Petcare (SureFeed): Microchip-activated feeders that separate multi-pet households at mealtime; quietly life-changing for the precise family
PetSafe (ScoopFree): Self-cleaning litter bins for homeowners who need automated upkeep
Incessantly Requested Questions About SuperZoo 2026
When and the place is SuperZoo 2026?
SuperZoo 2026 takes place August 12-14, 2026, on the Mandalay Bay Conference Heart (3950 S Las Vegas Blvd, Las Vegas, NV 89119), Halls A-F. Training periods start August 11.
Is SuperZoo open to the general public?
No. SuperZoo is a trade-only occasion for pet retail professionals, groomers, veterinary employees, and pet business media. You will need to qualify and register upfront. There’s a $35 onsite registration price for many who don’t pre-register.
What number of exhibitors are at SuperZoo?
Greater than 1,100 exhibitors attend yearly, together with 100+ first-time exhibitors. The present ground spans 350,000+ sq. ft throughout Halls A-F on the Mandalay Bay Conference Heart.
What’s the New Product Showcase at SuperZoo?
The New Product Showcase is a devoted space of the present ground the place manufacturers unveil their latest merchandise and compete for business recognition. A panel of knowledgeable judges selects winners throughout 20+ classes, together with Canine, Cat, Sensible Tech/AI, Diet & Treats, Sustainability, and extra. Awards are introduced Wednesday, August 12 at 3:30 pm on the Present Ground Talks stage.
Who organizes SuperZoo?
SuperZoo is offered by the World Pet Affiliation (WPA), which has organized the present since 1950. MDG, with Julie Franks on the helm, is the full-service advertising and marketing company representing each SuperZoo and the WPA.
Why ought to pet homeowners care about SuperZoo?
A lot of the merchandise that find yourself in pet shops and on-line retail first seem at commerce reveals like SuperZoo. What debuts on that present ground in August typically reaches customers by the vacation season or early the next 12 months. If you wish to know what’s coming earlier than it will get right here, SuperZoo is the place to look.
Test Again After August 14
We’ll be on the ground for all three days of SuperZoo 2026, strolling the aisles, hitting the New Product Showcase, and speaking to the manufacturers doing one thing genuinely new. After the present, we’ll publish a full recap with our prime finds by class and sincere takes on what stood out versus what was largely sales space theater.
If there’s a particular sort of product or a model you need us to maintain a watch out for, drop it within the feedback. We learn all of them.
![Price of an Appenzeller Sennenhund Pet by US Area [2026]](https://i1.wp.com/iheartdogs.com/wp-content/uploads/2024/04/dog-7807288_1280.jpg?w=150&resize=150,150&ssl=1 "Price of an Appenzeller Sennenhund Pet by US Area [2026]")